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With Instagram essentially becoming the destination for fashion inspiration and a bunch of influencers ruling over our timeline, there’s no doubt that in India too, digital supermodels are taking over the runway. These fashion icons don’t only determine the choice of clothes but also encourage millions to stay true and original when it comes to style. Let me tell you about the top 10 fashion Instagram influencers in India who are setting new trends among millions of followers this year in their own style.
10: Pooja Mundhra-Mahatme
Instagram ID: @thecozyvibe
The Cozy Vibe by Pooja Mundhra: Relatable cozy fashion with a touch of minimal. Her casual yet refined approach to style has attracted her a cult following. With every post, Pooja demonstrates how she can be styled with ease and effortless in a way that makes her one of her favorite fashion influencers in India.
9: Juhi Godambe Jain
Instagram ID: @juhigodambe
When it comes to elegance and luxury, one name that pops into my head is Juhi Godambe. Between her high fashion looks and A-class feed, Juhi serves up glam sartorial goals to hundreds of impressionable minds. She aces at incorporating both Indian and Western wear in the fashion tree, ensuring she stands out.
8: Diipa Büller-Khosla
Instagram ID: @diipakhosla
Diipa Büller-Khosla: Diipak Khosla, born in India, loved experimenting with fashion and is an international influencer, but she knew other Indian women were not exposed to such variations. She is famous for her beautiful editorial looks and chic style, which together blend beautifully on her Instagram—making the global fashion face with a prominent footprint in India.
7: Shivani Singh
Instagram ID: @shivani.singhh
Well, Shivani Singh has made her own identity and is standing out here with her fresh style quotient. She posts on-trend, colorful outfits that motivate her viewers to step out of their fashion comfort zones. So, once you mix it up with all this experimentation in style and good design—what we have is another infection (in a great way), Experimental Fashionista Shivani.
6: Malvika Sitlani
Instagram: @malvikasitlaniofficial
Malvika Sitlani is another major fashion influencer who had previously been known for her beauty content. Her chic, unfinished look has a lot of fans, and they like the way she comes with usual and stylish looks. Nailing everything from street style to glam, Malvika always looks delicious.
5: Santoshi Shetty
Instagram ID: @santoshishetty
This is why Santoshi Shetty remains our ultimate style inspiration with their quirky choices and fearless appearances! With a penchant for the experimental and somewhat edgy, Santoshi gives out endless lessons with her Instagram feed on how one can reinvent their wardrobe. Those bold fashion statements have made her one of the most interesting personalities to keep an eye on in 2024.
4: Karron S Dhinggra
Instagram ID: @theformaledit
When talking about male fashion influencers in India, Karron Dhinggra, popularly known as The Formal Edit, or TFE, is one of them. With his unparalleled sense of formal style and equally awe-inspiring grooming tips for the boys, he is definitely that one source where men can look up to for menswear inspiration. I have a lot of respect for Karron, and at the show itself, he came across very well—from his ability to make tailored wear look sharp yet friendly, he has quite a following.
3: Ashna Shroff
Instagram ID: @aashnashroff
Fashion influencer Ashna Shroff is the perfect example of comfort meets style done right. Her feed is full of fashion hacks, beauty tips, and lifestyle inspiration. Her relatable style and affordable fashion choices make her the most followed influencer in the Indian fashion space.
2: Komal Pandey
Follow on Instagram: @komalpandeyofficial
Komal Pandey Literally, her content is like “eye candy” for all the fashion fanatics. With her bold, avant-garde aesthetic, Komal seems to favor a mix of dramatic outfit pairings with statement accessories and isn’t afraid of trying out bizarre trends. She refuses to conform when it comes to fashion and makes everything her own, making her one of the most influential influencers in India.
1: Kritika Khurana
Instagram ID: @thatbohogirl
The first one on top being Kritika Khurana, aka That Boho Girl. Her bohemian look has all of us struck, hence making her rule the fashion bloggers in India. This beautiful template has everything from flowy dresses to ethnic chic but also extremely easy-to-copy looks!!! A genuine girl next door spirit led by a blossoming free-spirited style has over the years made Kritika India’s number one fashion influencer of 2024.
